Prompts are the foundation of your AI visibility monitoring in Scrunch. There are several ways to add prompts - each designed for different workflows:
Reminder, each platform a prompt runs against counts as one 'Prompt' for your package.
Note: If you just created a new brand, Scrunch may have already generated 5 starter prompts for you automatically as a starting point. These prompts are designed to help you see immediate insights. You can keep, edit, or delete these starter prompts, and use the methods below to add more.
1. Add Prompts One at a Time
Use this method when you want precise control over each prompt.
Navigate to the Prompts Monitoring tab
Click "+ New Prompt"
Enter your prompt, select the platforms, add optional tags or persona
Click Create
2. Bulk Import from a List
Ideal for pasting in a batch of questions you've already gathered.
Navigate to the Prompts tab
Click on the drop-down next to "+ New Prompt"
Select "Bulk Add Prompts"
Enter one prompt per line
Configure platform settings in bulk
Click Upload Prompts
Once you've made sure they are good to go, select "Add Prompts"
3. Convert SEO Keywords into Prompts
Turn your existing keyword list into AI-native prompts.
Navigate to the Prompts tab
Click on the drop-down next to "+ New Prompt"
Select "Convert SEO Keywords"
Paste a list of SEO keywords
Scrunch will auto-convert them into question-style prompts typically seen in AI models
Review and edit before selecting "Add Prompts"
4. Upload via CSV
Best for advanced users who want full control or to re-upload prompts with context.
Navigate to the Prompts tab
Click on the drop-down next to "+ New Prompt"
Select "Import Prompts from CSV"
Download the CSV template from the prompt upload section
Fill in columns for prompt, platforms, persona, tags, and topic
Upload the completed file via "Upload CSV"
Review and edit before selecting "Add Prompts"
Country:
Country code (e.g. US, CA, ES) is now a required prompt-level field and is independent of persona. You can set this through the UI or CSV upload.
5. Use Natural Language with Scrunchie or MCP
You can add prompts using natural language through the in-app Scrunchie integration or by using the Scrunch MCP in the AI assistant of your choice.
What Happens Next?
Once added, prompts appear in Prompts Monitoring as well as Explorer, where you can filter by persona, topic, tag, or country. You can also pin insights to the new Dashboards (Citations, Non Branded Prompts, Topics) and build pivot tables for multi-metric leaderboards.