Scrunch includes several different export buttons across the platform. Each export is designed for a specific use case, from quick sharing to deeper analysis in spreadsheets or BI tools. This article explains what each export does, what data it includes, and when to use it.
Dashboard: Save to PDF
Where: Main Dashboard
Button: Save to PDF
This export creates a PDF snapshot of exactly what you are viewing on the dashboard.
What it includes:
All charts and tables currently visible
Any filters you have applied (date range, platform, persona, topic, etc.)
What it’s best for:
Sharing a static report with stakeholders
Capturing a point-in-time view of performance
Presentations or internal updates
Important notes:
This is a visual export only
It is not intended for data analysis or manipulation
Prompts Tab: Export (CSV or Excel)
Where: Prompts tab
Button: Export (top right)
This export outputs time-series prompt performance data, scoped to the filters you’ve applied in the UI.
What it includes:
One row per prompt, platform, persona, geo, and time period
Aggregated metrics by week
Only the prompts and platforms currently visible based on filters
Sample columns:
prompt_id
prompt_text
platform
persona
geo_country
week
brand_presence_pct
top_position_pct
middle_position_pct
bottom_position_pct
positive_sentiment_pct
mixed_sentiment_pct
negative_sentiment_pct
citation_pct
brand_citation_pct
Example row:
410575 | Are there any budget airlines that provide meals on long-haul flights? | google_ai_mode | Generic | US | 10/27/25 | 76.47% | 0.00% | 29.41% | 47.06% | 0.00% | 0.00% | 76.47% | 100.00% | 0.00%
What it’s best for:
Weekly or monthly reporting
Trend analysis over time
Feeding dashboards or spreadsheets
Comparing performance by platform, persona, or geography
Citations Tab: Export
Where: Citations tab
Button: Export
Citations exports are scoped to the filters currently applied in the Citations tab and are available in two formats.
Summary Export
Structure:
One row per domain
Metrics aggregated across all prompts and time periods in scope
Best for:
Identifying which domains influence AI answers the most
Competitive benchmarking at the domain level
Executive or high-level reporting
Detailed Export
Structure:
One row per URL and citing prompt
Metrics broken out by week
Best for:
Deep citation analysis
Understanding which prompts drive citations to specific URLs
Tracking how citation patterns change over time
Context Tab: Prompts and Personas Exports
Where: Context tab
Buttons: Export Prompts, Export Personas (bottom of the page)
These exports are metadata exports, not performance exports.
Prompts Export
What it includes:
Prompt text
Stage (Category)
Persona name
Key topics
Tags
Example:
Prompt | Category | Persona Name | Key Topics | Tags Are there any budget airlines that provide meals on long-haul flights? | Evaluation | | Budget airlines, International Flights, Low-cost travel | non-branded
Personas Export
What it includes:
Persona definitions
Associated metadata such as geolocation and descriptions
What these exports are best for:
Auditing prompt organization
Reviewing or updating metadata outside the UI
Joining with performance data for advanced analysis
Putting It All Together: Joining Metadata with Time-Series Data
If you want performance data organized by tags, topics, or other metadata, you can combine exports:
Export Prompts metadata from the Context tab
Export time-series performance data from the Prompts tab
Join the two datasets using
prompt_textorprompt_id
This allows you to:
Analyze performance by tag or topic
Build custom reports not available directly in the UI
Create richer dashboards in Excel, Looker, or other BI tools
Quick Reference
Location | Export Type | Purpose |
Dashboard | Visual snapshot with filters | |
Prompts tab | CSV / Excel | Time-series prompt performance |
Citations tab | Summary | Domain-level citation impact |
Citations tab | Detailed | URL + prompt-level citation trends |
Context tab | Prompts | Prompt metadata |
Context tab | Personas | Persona metadata |
If you have questions about which export is best for your workflow, your Scrunch Customer Success team can help you choose the right approach.