Scrunch includes several different export options across the platform, from a printable PDF snapshot of the Home page to flexible CSV/Excel exports from Explorer and metadata exports under Configure. Each export is designed for a specific use case, from quick sharing to deeper analysis in spreadsheets or BI tools. This article explains what each export does, what data it includes, and when to use it.
Looking for the exact Explorer name or API field for a metric? The Scrunch Metrics Reference lists every metric, breakdown and filter with the API field it maps to.
Home Page: Print to PDF
Where: Home page
Button: Use the page's print action (printer icon) to export a PDF snapshot
This export creates a PDF snapshot of exactly what you are viewing on the page.
What it includes:
All charts and tables currently visible
Any filters you have applied (date range, platform, persona, topic, etc.)
What it's best for:
Sharing a static report with stakeholders
Capturing a point-in-time view of performance
Presentations or internal updates
Important notes:
This is a visual export only
It is not intended for data analysis or manipulation
Explorer: Export Data (CSV or Excel)
Where: Explorer (under Observe) - build the metric, breakdown, and filter view you want on the canvas, then export it.
Button: The ⋮ menu on your Explorer chart or pivot, then Export data.
This export outputs whatever metric, breakdown, and filter combination you've built in Explorer. It is not a fixed schema. The columns you get reflect the metrics and breakdowns you selected, such as Mentions Rate, Position Average, Sentiment Average, or Citations Rate.
What it includes:
One row per combination of your chosen breakdowns (for example, prompt, platform, persona, geography, and time period)
Only the metrics currently added to your chart or pivot
Only the prompts and platforms currently visible based on your filters
How the export runs:
Exports run asynchronously. Scrunch compiles the underlying queries in the background and shows a download toast when the file is ready
Each export supports up to 8 queries
A pivot table with no Group by has no rows and cannot be exported. Add at least one breakdown before exporting
Sample columns (illustrative, based on what you've selected):
prompt
ai_platform
persona_name
country
date_week
Mentions Rate (API field: brand_presence_percentage)
Position Average (API field: brand_position_score)
Sentiment Average (API field: brand_sentiment_score)
Citations Rate (API field: brand_citation_rate)
Example row:
Are there any budget airlines that provide meals on long-haul flights? | Google AI Mode | Generic | US | 10/27/25 | 76.47% | 50 | 76 | 76.47%
What it's best for:
Weekly or monthly reporting
Trend analysis over time
Feeding dashboards or spreadsheets
Comparing performance by platform, persona, or geography
Explorer Citation Exports
Where: Explorer canvas, using a Citation Domain or Citation URL breakdown, then the ⋮ menu → Export data.
Citation exports come from Explorer builds, scoped to whatever metrics, breakdowns, and filters are in the chart or pivot you've created. Like any Explorer export, these run asynchronously (a download toast appears when the file is ready) and are capped at 8 queries per export.
Grok no longer contributes citations, so it will not appear in citation exports. Presence, ranking, and sentiment data from Grok are unaffected.
Citation Domain Breakdown (Summary)
Structure:
Build a Citation Domain breakdown in Explorer for one row per domain
Metrics aggregated across all prompts and time periods in scope
Export via the chart's ⋮ menu → Export data (CSV or Excel, delivered asynchronously via a download toast)
Best for:
Identifying which domains influence AI answers the most
Competitive benchmarking at the domain level
Executive or high-level reporting
Citation URL Breakdown (Detailed)
Structure:
Build a Citation URL breakdown in Explorer, grouped by date_week, for one row per URL and citing prompt, per week
Export via the chart's ⋮ menu → Export data
Best for:
Deep citation analysis
Understanding which prompts drive citations to specific URLs
Tracking how citation patterns change over time
Configure Exports: Prompts and Personas Exports
Where: Configure > Exports section
Downloads: Prompts (CSV) and Personas (CSV)
These exports are metadata exports, not performance exports. This section also lists Recent exports, which covers downloads requested from Explorer, dashboards, Citations, Prompts, and Site Maps.
Prompts Export
What it includes:
Prompt text
Stage
Persona name
Key topics
Tags
Branded status (Branded / Unbranded)
Platforms the prompt is monitoring
Prompt creation date
Go to Configure > Exports to download the Prompts export (CSV only).
Example:
Prompt | Stage | Persona Name | Key Topics | Tags | Branded | Platforms | Created Are there any budget airlines that provide meals on long-haul flights? | Evaluation | | Budget airlines, International Flights, Low-cost travel | | Unbranded | ChatGPT, Google AI Mode, Perplexity | 2024-03-15
Personas Export
What it includes:
Persona definitions
Associated metadata such as geolocation and descriptions
The Personas export is available as CSV only. To export, go to Configure > Exports and select Personas (CSV). All requested downloads also appear under Recent exports.
What these exports are best for:
Auditing prompt organization
Reviewing or updating metadata outside the UI
Joining with performance data for advanced analysis
Putting It All Together: Joining Metadata with Time-Series Data
Explorer now supports Tag and Topic as breakdowns directly alongside any metric, so you often don't need a separate metadata export just to slice performance by tag or topic. A join is only useful for metadata that isn't exposed as a breakdown, such as persona injection details.
If you need to combine that kind of metadata with performance data, you can still join two exports:
Export Prompts metadata from Configure > Exports
Export time-series performance data from Explorer (build the metric view, then use the ⋮ menu → Export data)
Join the two datasets using
promptorprompt_id
This allows you to:
Analyze performance by metadata not available as an Explorer breakdown
Build custom reports not available directly in the UI
Create richer dashboards in Excel, Looker, or other BI tools
Quick Reference
Location | Export Type | Purpose |
Home page | Visual snapshot with filters | |
Explorer canvas | CSV / Excel | Any metric, breakdown, and filter combination you've built (async, up to 8 queries) |
Explorer (Citation Domain breakdown) | CSV / Excel | Domain-level citation impact |
Explorer (Citation URL breakdown) | CSV / Excel | URL + prompt-level citation trends |
Saved dashboard tile | CSV / Excel | That tile's underlying rows (pivot tiles export their leaderboard rollup) |
Configure > Exports | Prompts (CSV) | Prompt metadata |
Configure > Exports | Personas (CSV) | Persona metadata |
CSV / Excel | Sitemap pages with audit scores and metrics |