# Scrunch Help Center

> We're here to help.

## Getting Started

- [Quick-Start User Guide](https://helpcenter.scrunchai.com/en/articles/11696681-quick-start-user-guide.md): This quick-start guide will tell you everything you need to know to get Scrunch set up and working for your brand.
- [Setting up Successful Context](https://helpcenter.scrunchai.com/en/articles/13654596-setting-up-successful-context.md): Complete guide to configuring the Context tab for accurate brand analysis, including brand setup, personas, competitors, alternative names/websites, and country targeting
- [How Personas Are Used Within Scrunch](https://helpcenter.scrunchai.com/en/articles/13676120-how-personas-are-used-within-scrunch.md): Learn how personas help you segment AI monitoring by audience type and geography—and why they don't personalize AI responses during data collection.
- [Custom Citation Segments](https://helpcenter.scrunchai.com/en/articles/14088987-custom-citation-segments.md): Custom Citation Segments let you group Third Party citation domains into up to three custom categories so you can see which source types are driving AI visibility.

## Scrunch Guides

- [Guide to Using Scrunch to Boost Brand Presence in AI Search](https://helpcenter.scrunchai.com/en/articles/11635897-guide-to-using-scrunch-to-boost-brand-presence-in-ai-search.md): This guide provides a step-by-step approach to optimizing your brand for AI-powered search using your Scrunch data.
- [Top 5 AI Content Optimization Problems](https://helpcenter.scrunchai.com/en/articles/11691414-top-5-ai-content-optimization-problems.md): Here are the five foundational issues we see most frequently. They're all solvable, and they'll improve your regular SEO too!
- [Guide to AI User Agents](https://helpcenter.scrunchai.com/en/articles/11691417-guide-to-ai-user-agents.md): This guide explains how you can ensure your site is optimized to be returned and cited in AI search results.
- [Understanding How AI Search Engines Work – and What That Means for Your Brand](https://helpcenter.scrunchai.com/en/articles/11849869-understanding-how-ai-search-engines-work-and-what-that-means-for-your-brand.md): This article explains how AI search engines like ChatGPT and Perplexity retrieve, rank, and cite content.
- [AI Optimization Checklist](https://helpcenter.scrunchai.com/en/articles/11998885-ai-optimization-checklist.md): A comprehensive guide to creating content that performs in AI-driven search and retrieval.
- [Scrunch Prompt Strategy Guide](https://helpcenter.scrunchai.com/en/articles/12872036-scrunch-prompt-strategy-guide.md): A clear, practical guide to building an effective Scrunch prompt strategy that aligns your customer journey for visibility across top AI platforms.
- [Understanding Prompt Volume in AI Search](https://helpcenter.scrunchai.com/en/articles/13146531-understanding-prompt-volume-in-ai-search.md): A guide on why AI prompt volume is often misleading, how it is measured, and how to use AI search data responsibly
- [Scrunch Metrics Guide](https://helpcenter.scrunchai.com/en/articles/13566677-scrunch-metrics-guide.md): This guide explains how each metric in your Scrunch brand is calculated, helping you understand what the numbers mean and how they're derived from your AI monitoring data.

## Signals and Insights

- [Understanding the Signals Tab](https://helpcenter.scrunchai.com/en/articles/15879296-understanding-the-signals-tab.md): Understand Signals, Scrunch's hub for actionable AI-visibility opportunities and alerts, including the Observability and Brand Content tabs.
- [Understanding Content Gaps in Scrunch](https://helpcenter.scrunchai.com/en/articles/15871644-understanding-content-gaps-in-scrunch.md): Learn how to identify and fill the questions your customers are asking AI that your site isn't answering yet.
- [Understanding Suggested Entities in Scrunch](https://helpcenter.scrunchai.com/en/articles/15871647-understanding-suggested-entities-in-scrunch.md): Learn how Scrunch automatically identifies and surfaces potential sub-brands, competitors, and competitor sub-brands from AI responses for you to review and track.
- [Topic Prompt Optimizations](https://helpcenter.scrunchai.com/en/articles/14117302-topic-prompt-optimizations.md): Topic Prompt Optimizations helps you answer the question “Do I have the right prompts for this topic—or too many?” And gives you a clear, data-backed way to fix it.

## FAQs

- [Why isn't my brand showing up in AI responses?](https://helpcenter.scrunchai.com/en/articles/15871392-why-isn-t-my-brand-showing-up-in-ai-responses.md): Common reasons brands don't appear in AI search results and how to diagnose the issue.
- [What platforms does Scrunch monitor?](https://helpcenter.scrunchai.com/en/articles/15863866-what-platforms-does-scrunch-monitor.md): Scrunch tracks nine major AI platforms including ChatGPT, Perplexity, Google AI Overviews, and others that cover the majority of real AI usage today.
- [The Unabridged Scrunch AI Glossary](https://helpcenter.scrunchai.com/en/articles/11635909-the-unabridged-scrunch-ai-glossary.md): Decode AI search and optimization lingo with straightforward definitions of everything you see in Scrunch
- [Frequently Asked Questions \(FAQs\)](https://helpcenter.scrunchai.com/en/articles/11676185-frequently-asked-questions-faqs.md): This FAQ section provides quick answers to the most common account setup, billing or technical questions about Scrunch AI.
- [Why AI Search Might Cite Your JavaScript-Only Page \(Even If It Can’t Read It\)](https://helpcenter.scrunchai.com/en/articles/11826914-why-ai-search-might-cite-your-javascript-only-page-even-if-it-can-t-read-it.md): Learn why AI may still cite your page even if it's inaccessible, and how to make sure your pages are accurately represented
- [How to Organize Prompts in Scrunch \(Topics vs Tags\)](https://helpcenter.scrunchai.com/en/articles/11850681-how-to-organize-prompts-in-scrunch-topics-vs-tags.md): A guide to organizing prompts in Scrunch using Key Topics for auto-categorization and Tags for custom groupings
- [How to Add Prompts in Scrunch](https://helpcenter.scrunchai.com/en/articles/11943981-how-to-add-prompts-in-scrunch.md): This guide explains the multiple ways to add prompts and start monitoring AI responses within your Scrunch org

## General

- [Uploading Prompts via CSV](https://helpcenter.scrunchai.com/en/articles/11971676-uploading-prompts-via-csv.md): How to upload and edit prompts in Scrunch in bulk using the 'Import Prompts from CSV' tool
- [Understanding the Site Audit Tool in Scrunch](https://helpcenter.scrunchai.com/en/articles/11833527-understanding-the-site-audit-tool-in-scrunch.md): This article explains how the Scrunch Site Audit tool evaluates your website’s AI visibility.
- [How to Check Your CDN Weblogs for AI Crawler Visits \(Cloudflare Example\)](https://helpcenter.scrunchai.com/en/articles/12305069-how-to-check-your-cdn-weblogs-for-ai-crawler-visits-cloudflare-example.md): Learn how to check Cloudflare CDN weblogs for AI crawler visits \(ChatGPT\) to ensure your site is accessible in responses.
- [Understanding Sentiment in Scrunch](https://helpcenter.scrunchai.com/en/articles/12464721-understanding-sentiment-in-scrunch.md): A guide to understanding how Scrunch Sentiment helps brands track how AI models describe them.
- [Understanding the “Brand Present” Column in Citations](https://helpcenter.scrunchai.com/en/articles/12499753-understanding-the-brand-present-column-in-citations.md): FAQs and Guidance for leveraging the 'Brand Present' column in your Scrunch Citations tab
- [Understanding Filters in Scrunch](https://helpcenter.scrunchai.com/en/articles/12691756-understanding-filters-in-scrunch.md): Learn how to use filters in Scrunch to narrow your data by platform, persona, stage, topic, geography, and more.
- [Languages in Scrunch](https://helpcenter.scrunchai.com/en/articles/12947524-languages-in-scrunch.md): This article explains how language affects AI responses, what Scrunch supports, and best practices for creating multilingual prompt strategies.
- [Exporting Data from Scrunch](https://helpcenter.scrunchai.com/en/articles/13225029-exporting-data-from-scrunch.md): Breakdown of where to export data from Scrunch and what to expect in the results.
- [Understanding Geographies in Scrunch](https://helpcenter.scrunchai.com/en/articles/13765974-understanding-geographies-in-scrunch.md): This article explains how geo routing works in Scrunch and how to handle state or city-specific prompts for accurate AI visibility reporting.

## Integrations

- [Connecting the AI Referrals Tool to your Google Analytics Account](https://helpcenter.scrunchai.com/en/articles/11826932-connecting-the-ai-referrals-tool-to-your-google-analytics-account.md): How to connect your Google Analytics 4 \(GA4\) account to Scrunch's AI Traffic tab to view referral traffic from AI platforms
- [Scrunch AI Single Sign-On \(SSO\) Integration](https://helpcenter.scrunchai.com/en/articles/12168001-scrunch-ai-single-sign-on-sso-integration.md): Step-by-step implementation and troubleshooting guide for implementing Single Sign-On \(SSO\) with your Scrunch AI account
- [Integrating Scrunch Data into Adobe Analytics](https://helpcenter.scrunchai.com/en/articles/12677848-integrating-scrunch-data-into-adobe-analytics.md): This guide explains how to export data from Scrunch’s API and import it into Adobe Analytics.
- [Loading Scrunch data into your data warehouse](https://helpcenter.scrunchai.com/en/articles/13165667-loading-scrunch-data-into-your-data-warehouse.md): If you have sophisticated analytics needs or want to combine Scrunch data with in-house datasets, this guide explains how customers typically approach ETL for data from the Scrunch platform.

## API

- [How to Connect the Scrunch MCP to Your AI Assistant](https://helpcenter.scrunchai.com/en/articles/15459657-how-to-connect-the-scrunch-mcp-to-your-ai-assistant.md): The Scrunch Model Context Protocol \(MCP\) allows you to integrate Scrunch data directly into compatible AI assistants like Claude Desktop.

## Billing

- [Scrunch AI Billing & Subscription: Everything You Need to Know](https://helpcenter.scrunchai.com/en/articles/11691389-scrunch-ai-billing-subscription-everything-you-need-to-know.md): This article covers the most common billing-related questions, step-by-step instructions, and where to go for additional help.
- [Scrunch Free Trials: What are the limitations and options for managing brands?](https://helpcenter.scrunchai.com/en/articles/12834147-scrunch-free-trials-what-are-the-limitations-and-options-for-managing-brands.md): This guide covers how Scrunch's free trial limitations, and how upgrading unlocks multi-brand support and advanced account features.

## Agencies

- [Archiving Brands in Scrunch](https://helpcenter.scrunchai.com/en/articles/11971583-archiving-brands-in-scrunch.md): A guide to managing your brands in Scrunch
- [Creating a New Brand in Scrunch](https://helpcenter.scrunchai.com/en/articles/12249056-creating-a-new-brand-in-scrunch.md): Learn how to create a new brand in Scrunch for your agency subscription.
- [Organization Settings Tab \(Agencies\)](https://helpcenter.scrunchai.com/en/articles/12249286-organization-settings-tab-agencies.md): Understand how to use the Organization Settings tab manage brands, archive clients, and generate API keys.
- [Managing and Inviting Users in Scrunch](https://helpcenter.scrunchai.com/en/articles/12249323-managing-and-inviting-users-in-scrunch.md): How to add users to individual brands in Scrunch, invite collaborators, and request org-level admin access for agencies.
- [How do brand statuses affect data collection in Scrunch?](https://helpcenter.scrunchai.com/en/articles/15459605-how-do-brand-statuses-affect-data-collection-in-scrunch.md): Understanding how brand status impact data collection in Scrunch \(i.e. what does Customer vs Prospect vs Archived mean?\)

## User Invites and Org Settings

- [Understanding Sub-brands in Scrunch](https://helpcenter.scrunchai.com/en/articles/15521219-understanding-sub-brands-in-scrunch.md): This article explains how Scrunch detects sub-brands for your brand or competitors, how they work, and when to use them.
- [Managing User Permissions](https://helpcenter.scrunchai.com/en/articles/12364562-managing-user-permissions.md): How to invite users, assign roles, and understand access levels in Scrunch

## Data Studio \[formerly Looker Studio\]

- [Understanding the Home Page Metrics and Layout](https://helpcenter.scrunchai.com/en/articles/15880931-understanding-the-home-page-metrics-and-layout.md): Learn about the redesigned Home page metrics: Competitive Presence, Top Brands, Citation Rate, and the new AI Readiness tile.
- [Creating Multiple Client Dashboards in Data Studio Using One Scrunch API Key](https://helpcenter.scrunchai.com/en/articles/13225970-creating-multiple-client-dashboards-in-data-studio-using-one-scrunch-api-key.md): A guide to using a single Scrunch API key to power multiple client dashboards in Data Studio \[formerly Looker Studio\]
- [Using the Scrunch Data Studio Templates \[formerly Looker Studio\]](https://helpcenter.scrunchai.com/en/articles/12161184-using-the-scrunch-data-studio-templates-formerly-looker-studio.md): Steps to connect your Scrunch data to a pre-built Data Studio template.
- [Data Studio Connector Documentation for Scrunch AI](https://helpcenter.scrunchai.com/en/articles/11971956-data-studio-connector-documentation-for-scrunch-ai.md): Learn how to connect Scrunch AI to Google Data Studio \[formerly Looker Studio\] using our private Community Connector.
- [How to Recreate Prompt Filters in your Data Studio Dashboard](https://helpcenter.scrunchai.com/en/articles/13431587-how-to-recreate-prompt-filters-in-your-data-studio-dashboard.md): This guide explains how to recreate prompt filter such as non-branded from Scrunch in your Data Studio \[formerly Looker Studio\] dashboards.
- [Data Studio Metrics and Chart Definitions](https://helpcenter.scrunchai.com/en/articles/13722130-data-studio-metrics-and-chart-definitions.md): Metric Definitions, Query API Mapping & Interpretation Guide for Data Studio \[formerly Looker Studio\]

## AXP

- [Agent Experience Platform \(AXP\)](https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp.md): Scrunch's Agent Experience Platform \(AXP\) creates a parallel, AI-optimized version of your site that's served invisibly to AI agents while your human visitors continue to enjoy your existing experi...
- [Understanding the Content Delivery \(AXP\) tab](https://helpcenter.scrunchai.com/en/articles/14426505-understanding-the-content-delivery-axp-tab.md): The AXP Content Delivery dashboard helps you track and manage your optimized content across all pages. This article explains how to understand content status indicators, manage version history, and...
- [Connecting your website to AXP using Akamai](https://helpcenter.scrunchai.com/en/articles/12672234-connecting-your-website-to-axp-using-akamai.md): This guide explains how to connect your website to Scrunch AXP \(Agent Experience Platform\) using Akamai. Once connected, AXP can deploy scripts directly to your Akamai property to enable optimized ...
- [How AXP Serves Content to AI Agents](https://helpcenter.scrunchai.com/en/articles/12845899-how-axp-serves-content-to-ai-agents.md): Understanding how Scrunch’s Agent Experience Platform \(AXP\) interacts with websites, AI crawlers, and user agents.
- [How to Allowlist Scrunch Crawlers](https://helpcenter.scrunchai.com/en/articles/14082629-how-to-allowlist-scrunch-crawlers.md)

## Webinars

- [🎥 March Scrunch Product Webinar](https://helpcenter.scrunchai.com/en/articles/14089409-march-scrunch-product-webinar.md): Scrunch's March customer webinar on AI search trends and product updates
- [🎥 February Scrunch Product Webinar](https://helpcenter.scrunchai.com/en/articles/14089359-february-scrunch-product-webinar.md): Scrunch's February customer webinar on AI search trends and product updates
- [🎥 December Scrunch Product Webinar](https://helpcenter.scrunchai.com/en/articles/13005199-december-scrunch-product-webinar.md): Scrunch's December customer webinar on AI search trends and product updates
- [🎥 November Scrunch Product Webinar](https://helpcenter.scrunchai.com/en/articles/12786147-november-scrunch-product-webinar.md): Scrunch's November customer webinar on AI search trends and product updates
- [🎥 September Scrunch Product Webinar](https://helpcenter.scrunchai.com/en/articles/12161646-september-scrunch-product-webinar.md): Scrunch's September customer webinar on AI search trends and product updates
- [🎥 August Scrunch Product Webinar](https://helpcenter.scrunchai.com/en/articles/12151725-august-scrunch-product-webinar.md): Scrunch's August customer webinar on AI search trends and product updates

## Release notes

- [Mid-September 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/12333561-mid-september-2025-product-update.md): Mid September 2025 updates to the Scrunch platform
- [Early-September 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/12162213-early-september-2025-product-update.md): Early September 2025 updates to the Scrunch platform
- [July 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/11906429-july-2025-product-update.md): Platform updates for the Scrunch platform in July 2025
- [Mid-July 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/11826884-mid-july-2025-product-update.md): Details on new updates to the Scrunch platform including Bulk Actions for Prompt Management
- [June 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/11635920-june-2025-product-update.md): Here’s what we shipped in Scrunch June 2025.
- [May 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/11826900-may-2025-product-update.md): May 2025 updates to the Scrunch platform
- [April 2025 Product Update](https://helpcenter.scrunchai.com/en/articles/11826903-april-2025-product-update.md): April 2025 updates to the Scrunch platform
- [Upcoming Update to Brand Presence Calculations \(1.12.26\)](https://helpcenter.scrunchai.com/en/articles/13007417-upcoming-update-to-brand-presence-calculations-1-12-26.md): Everything you need to know on the update to Brand Presence calculations effective January 12

## Explorer

- [Using Explorer to Track and Compare Multiple Entities](https://helpcenter.scrunchai.com/en/articles/15861437-using-explorer-to-track-and-compare-multiple-entities.md): Select multiple brands, competitors, and sub-brands in the Explorer to compare performance side-by-side or analyze combined market presence.
- [Understanding the Explorer Tab](https://helpcenter.scrunchai.com/en/articles/15852531-understanding-the-explorer-tab.md): Learn how to build custom metrics, save dashboards, and analyze your AI search performance with the Explorer tab.
- [Using Pivot Tables in Explorer](https://helpcenter.scrunchai.com/en/articles/15863397-using-pivot-tables-in-explorer.md): Pivot tables let you compare multiple metrics across different breakdowns in a single view. Learn how to create and customize pivot tables in Explorer.