If you've used Scrunch for a while, you may remember two metric names from the legacy Citations dashboard: Citation Share and Citation Consistency. That dashboard has been retired now that all customers are on the new Scrunch experience, but the two underlying concepts still matter, and you can find both in Explorer under their current names:

💡 Both numbers are correct. They just measure different aspects of your citation performance, and neither has replaced the other, they've simply moved into Explorer under clearer names.

Where to find it now: In Explorer, add the Citations Total metric and apply a Citation Source Owner breakdown. This reconciles exactly with the composition the legacy donut chart used to show.

Formerly called: "Citation Share," shown in the legacy Citations dashboard's donut chart and top citation tile (now retired).

What it measures: Your brand's percentage of all citation URLs across every AI response collected.

How it's calculated:

Example:

⚠️ Important: This metric counts individual citation URLs, so one response can contribute multiple citations. If AI cites 4 of your pages in a single answer, that counts as 4 separate citations toward this share.

Where to find it now: In Explorer, add the Citations Share of Voice metric (API field: brand_citation_share_of_voice).

Formerly called: "Citation Consistency," shown in the legacy Citations dashboard's line charts and prompts table (now retired).

What it measures: Of the responses that cite any source at all, the share that cite a source your brand owns.

How it's calculated:

Example:

⚠️ Important: Each response only counts once toward this share, no matter how many times you're cited within it. If AI cites 4 of your pages in one answer, that still counts as just 1 citing response.

Not the same as Citations Rate: Citations Share of Voice looks only at responses that cite something. Citations Rate (API field: brand_citation_rate) is different, it measures the share of all responses (whether they cite anything or not) that cite your brand. Both are useful, but they answer slightly different questions.

Explorer's rate and average charts also show the underlying sample size in the tooltip, for example "33% (3 of 9 responses)," so you can always see exactly how many responses a percentage is based on.

You might see 8% for Citations Total by Source Owner but 30% for Citations Share of Voice.

This is normal. Here's what it means:

These measure different things (a count-based volume share versus a response-based coverage share), so they'll almost always be different numbers.

Example: 47% for Citations Total by Source Owner, but only 11% Citations Share of Voice

What's happening: When AI does cite you, it's citing multiple pages from your brand in the same response (3 to 4 citations per response).

What it means: This is actually a good sign, it indicates content depth. When AI finds your content relevant, it finds multiple pages worth citing, even though those citations are concentrated in a smaller share of responses.

Scenario: 10 games are played, and every game has at least one basket scored. 100 total points are scored across all teams; your team scores 8 of those points, and your team scores in 8 of the 10 games.

Completely different measurements, both useful.

⭐ Most teams find Citations Share of Voice more valuable for strategic planning because it shows how reliably you appear among responses that cite anything, not just total volume.

Citations Share of Voice tells you:

Citations Total by Source Owner tells you:

Use both together in Explorer to get the full picture of your AI search performance. A single view supports up to 5 metrics, 3 breakdowns, and 8 filters, so you can place Citations Total and Citations Share of Voice side by side rather than switching between separate charts.

If you're seeing that 90%+ of citations are third-party sources (not your brand or competitors), this is completely normal.

✅ This is expected behavior. AI platforms prioritize authoritative, independent sources. When your brand is mentioned on reputable third-party sites (news publications, industry blogs, review sites), that's actually a win.

⚠️ Note: Grok no longer contributes citation data, so Grok responses won't show up in either citation metric. Grok's presence, ranking, and sentiment metrics are unaffected. See What platforms does Scrunch monitor? for a full breakdown by platform.

No, this is not a bug. Citations Total by Source Owner and Citations Share of Voice are two different calculations, both working as designed. They measure different aspects of your citation performance.

Remember that this metric includes all sources, your brand, competitors, and third-party sites. Third-party sources typically account for 90%+ of citations, which is normal. A 2 to 5% share is often solid performance in competitive spaces.

Both are valuable, but Citations Share of Voice tends to be more actionable because it shows how reliably you're appearing among responses that cite anything. Track both, but lead with Citations Share of Voice for strategic decisions.

Yes. The legacy Citations dashboard used a fixed donut chart and separate line charts and prompts table, but that dashboard has been retired. In Explorer you build your own view, so you can add both Citations Total (with a Citation Source Owner breakdown) and Citations Share of Voice as metrics in the same view, up to 5 metrics per view, and compare them side by side.