Overview
Use Topics and Tags to group, analyze, and track the prompts that matter most. Scrunch gives you multiple ways to organize prompts, so you can make sense of how your brand is showing up in AI search. The two most useful tools for organizing prompts are Topics and Tags.
Topics: High-Level Categorization
What they are
Topics represent major themes your brand wants to monitor, such as "cloud security," "home insurance," or "retirement planning." Scrunch uses them to group related prompts so you can analyze visibility by theme.
Where to manage them
Go to Configure and open Prompt Organization. This is the current place to add, edit, and delete topics.
How they work
Once you set your topics, Scrunch automatically groups related prompts under them. A single prompt can belong to multiple topics depending on its intent and content.
Things to know
Topics are auto-assigned based on semantic relevance.
You can manually assign or reassign prompts to topics.
They are useful for tracking high-level visibility trends over time.
Add, edit, or delete topics
Go to Configure.
Open Prompt Organization.
Find the Topics section.
Add a new topic, update an existing topic, or delete a topic you no longer want to use.
If you used the older Context or classic UI before, manage topics in Configure > Prompt Organization going forward.
Tags: Custom Manual Groupings
What they are
Tags are flexible, user-defined labels you can assign to prompts manually or in bulk. They are useful for organizing prompts around campaigns, clients, product lines, or anything else unique to your workflow.
Why use tags
Group prompts your own way, beyond what topics allow.
Filter dashboards, exports, and AI model outputs by tag. To learn more about filtering, see Understanding Filters in Scrunch.
Track trends over time for a specific tag set, such as "holiday campaign," "competitor prompts," or "client-A."
Personas in Prompt Organization
What they are
Personas help define the audience perspective Scrunch uses during prompt collection. You add personas in the same Prompt Organization area where you manage topics.
Where to add them
Go to Configure > Prompt Organization, then add a persona with a name and description.
Important
Persona details are included in prompt collection going forward. Changes to personas do not change historical data that has already been collected.
For a deeper explanation of how personas work, see How Personas Are Used Within Scrunch.
How to Organize Prompts
You can organize prompts in two ways, through the Prompts tab or by using natural language commands with Scrunch's AI assistant.
Method 1: Using the Prompts tab
To reassign topics
Select prompts in the Prompts tab, then use Edit topics to apply one or more topics to the selected prompts.
Go to the Prompts tab.
Sort by Seed Prompt if you want to group related variations together.
Select prompts individually or in bulk.
Click Edit topics.
Choose from the topics you already created in Configure > Prompt Organization.
To manage tags
Select prompts in the Prompts tab, then use Edit tags to create or apply tags.
Go to the Prompts tab.
Sort by Seed Prompt if you want to group related variations together.
Select prompts individually or in bulk.
Click Edit tags.
Create new tags or apply existing ones.
Method 2: Using natural language commands
If you have Scrunch's MCP connected to your AI assistant, you can organize prompts by describing what you want in natural language. The AI finds matching prompts, shows you the proposed changes, and applies the updates after you confirm.
Example commands
"Add the 'Product Launch Q1' topic to all prompts about new features"
"Change all competitor comparison prompts to the 'Competitive Intelligence' topic"
"Update stage to 'Consideration' for prompts tagged 'mid-funnel'"
"Remove the 'Holiday 2024' topic from all prompts"
How it works
Describe the prompts you want to update and the changes you want to make.
The AI lists the affected prompts and shows the proposed changes.
Review and confirm the changes.
The AI applies the updates and reports the results.
This method is especially useful for bulk edits across many prompts, edits based on filters or criteria, or when you want to work conversationally instead of through the UI.
When to Use Topics vs. Tags
Use Topics when
You want to track broad themes over time, automatically categorize prompts at scale, or analyze visibility by major subject area.
Use Tags when
You want flexible manual groupings for campaigns, clients, product lines, or custom reporting slices.
Use both when
You want layered analysis, such as tracking a broad topic while also segmenting prompts by campaign or account.
Pro Tip
Use both Topics and Tags together for layered analysis. For example, create a topic called "email security" and tag specific prompts under it as "client-A" to track visibility both by theme and by account.