Overview
Use Topics and Tags to group, analyze, and track the prompts that matter most. Scrunch gives you multiple ways to organize prompts, so you can make sense of how your brand is showing up in AI search. The two most useful tools for organizing prompts are Key Topics and Tags.
Key Topics: High-Level Auto-Categorization
What they are
Key Topics are defined in the Context tab and represent major themes your brand wants to monitor (e.g., "cloud security," "home insurance," or "retirement planning").
How they work
Once you've set your Key Topics, Scrunch will automatically group related prompts under each one. A single prompt can belong to multiple Key Topics depending on the intent and content.
Things to know
Topics are auto-assigned based on semantic relevance to the topic definitions.
You can manually assign or reassign prompts to Topics.
These are great for tracking high-level visibility trends over time.
Where to define them
Go to the Context tab, scroll to the Key Topics section, and add or edit the topics relevant to your business.
Tags: Custom Manual Groupings
What they are
Tags are flexible, user-defined labels you can assign to prompts manually or in bulk. They're perfect for organizing prompts around campaigns, clients, product lines, or anything else unique to your workflow.
Why use tags
Group prompts your own way, beyond what Topics allow.
Filter dashboards, exports, and AI model outputs by tag.
Track trends over time for a specific tag set (e.g., "holiday campaign," "competitor prompts," or "client-A").
How to Organize Prompts (UI and AI Chat)
You can organize prompts in two ways: through the Prompts tab UI, or by using natural language commands with Scrunch's AI assistant (Scrunchie MCP).
Method 1: Using the Prompts Tab (UI)
To reassign topics:
Go to the Prompts tab
Sort by Seed Prompt to group related variations
Select prompts individually or in bulk
Click "Edit topics"
Assign selected prompts to pre-defined topics from the Context tab
To manage tags:
Go to the Prompts tab
Sort by Seed Prompt to group related variations
Select prompts individually or in bulk
Click "Edit tags"
Create new tags or apply existing ones
Method 2: Using Natural Language Commands (Scrunchie MCP)
If you have Scrunch's MCP connected to your AI assistant, you can organize prompts by simply describing what you want in natural language. The AI will find the matching prompts, show you what will change, and apply the updates after you confirm.
Example commands:
"Add the 'Product Launch Q1' topic to all prompts about new features"
"Change all competitor comparison prompts to the 'Competitive Intelligence' topic"
"Update stage to 'Consideration' for prompts tagged 'mid-funnel'"
"Remove the 'Holiday 2024' topic from all prompts"
How it works:
Describe the prompts you want to update and the changes you want to make
The AI will list the affected prompts and show you the proposed changes
Review and confirm the changes
The AI applies the updates and reports the results
The AI chat method is especially useful for bulk edits across many prompts, edits based on filters or criteria ("all prompts about pricing"), or when you want to work conversationally rather than through the UI.
When to Use Topics vs. Tags
Use Case | Use Key Topics | Use Tags |
Track long-term trends across major themes | ✅ | - |
Segment prompts by client, campaign, or initiative | - | ✅ |
Automatically categorize prompts at scale | ✅ | - |
Manually control and edit groupings | ✅ | ✅ |
Analyze presence by theme across models | ✅ | ✅ |
Pro Tip
Use both Topics and Tags together for layered analysis. For example, create a Key Topic called "email security" and tag specific prompts under it as "client-A" to track visibility both by theme and by account.