What are good benchmark numbers?
Benchmarks are highly industry and company-specific, and they can shift with seasonality, news cycles, model changes and perhaps more importantly, the types of prompts you're measuring. So treat any “good number” as a starting point, not a goal.
Here are a few general ranges that often show up for strong brands:
Presence: Top brands often appear in 50%+ of relevant answers in a topic (assuming prompts are high-intent).
Position: Leading brands often average a 50+ position score (depending on how your scoring is defined and normalized).
Sentiment: 95%+ positive or mixed is common for healthy brands. Track the negative share closely, since small increases can matter.
Citations: 2% to 3% of total citations can be solid, especially if the citations are on high-intent prompts.
Better approach (recommended):
Use benchmarks like meteorologists use “normals.” Build a stable prompt set, keep it consistent, and track:
Change vs. your own baseline (rolling 8 to 12 weeks works well)
Peer-relative movement (competitors on the same prompts, same week, same surface)
Anomalies (what moved beyond what is typical for this topic and time)
This gives you a read on real improvement, without overreacting to one-off spikes or broad platform shifts.
"How do we explain low presence rates?"
Low presence (<10-20%) can indicate:
Prompts are too broad or not relevant to brand
Brand is legitimately small/new in the space
Competitive landscape is very saturated
Content optimization needed
Use as diagnostic, not just reporting metric.
"Should we track board positioning heavily?"
No — it's useful to monitor for unusual trends, but don't over-index. Similar to SEO, drop-off is high for lower positions. Most users don't read entire lengthy LLM responses.
"How often is data refreshed?"
Prompts are monitored daily for the first two weeks, then collected every 72 hours (3 days) thereafter. This explains why you may see date gaps in exported data. You can manually trigger a new response collection anytime when viewing a prompt variant in the prompts tab.
"What's the difference between presence and citations?"
Presence means your brand is mentioned anywhere in the response text. Citations mean your domain is explicitly referenced as a source with a URL. Think of citations as your "authority score"—AI trusts your content enough to link to it directly.
"How is position calculated (top/middle/bottom)?"
Position is measured by where your brand appears in the AI response: top 25%, middle 50%, or bottom 25%. This matters because users typically focus on recommendations at the top of responses.
"How far back can I access historical data?"
Up to 1 year of data is available in the platform and via API.
"Why do I see gaps in my data when I export?"
After the first two weeks, prompts are collected every 72 hours (3 days) rather than daily. The platform's trend views smooth this data, but raw exports will show these gaps. Use weekly or monthly aggregation for cleaner trend analysis.
"Why are my dashboard metrics different from the prompts tab?"
Dashboard metrics show rolling 7-day averages by default and aggregate across all active prompts. The prompts tab shows individual prompt performance. Both are accurate—just different views of the data.
"What does 'competitive presence' measure exactly?"
Competitive presence shows how often your competitors appear in the same prompt responses where you're tracking your brand. It helps identify where competitors are winning visibility that you're not.
"Is high third-party citation percentage bad?"
No—96%+ third-party citations is completely normal and healthy. AI models heavily favor independent, authoritative sources for credibility. Focus on getting your brand mentioned in those high-authority third-party sources.