"What are good benchmark numbers?"
Benchmarks are highly industry and company-specific. General observations:
Presence: Top brands typically 50%+
Position: Leading brands average 50+ position score
Sentiment: 95%+ positive/mixed is typical for healthy brands
Citations: 2-3% of total citations = solid performance
Better approach: Focus on improvement trends vs. absolute benchmarks.
"How do we explain low presence rates?"
Low presence (<10-20%) can indicate:
Prompts are too broad or not relevant to brand
Brand is legitimately small/new in the space
Competitive landscape is very saturated
Content optimization needed
Use as diagnostic, not just reporting metric.
"Should we track board positioning heavily?"
No — it's useful to monitor for unusual trends, but don't over-index. Similar to SEO, drop-off is high for lower positions. Most users don't read entire lengthy LLM responses.
"How often is data refreshed?"
Prompts are monitored daily for the first two weeks, then collected every 2-3 days thereafter. This explains why you may see date gaps in exported data. You can manually trigger a new response collection anytime from the prompts tab.
"What's the difference between presence and citations?"
Presence means your brand is mentioned anywhere in the response text. Citations mean your domain is explicitly referenced as a source with a URL. Think of citations as your "authority score"—AI trusts your content enough to link to it directly.
"How is position calculated (top/middle/bottom)?"
Position is measured by where your brand appears in the AI response: top 25%, middle 50%, or bottom 25%. This matters because users typically focus on recommendations at the top of responses.
"How far back can I access historical data?"
Up to 1 year of data is available in the platform and via API. Data older than that is archived.
"Why do I see gaps in my data when I export?"
After the first two weeks, prompts are collected every 2-3 days rather than daily. The platform's trend views smooth this data, but raw exports will show these gaps. Use weekly or monthly aggregation for cleaner trend analysis.
"Why are my dashboard metrics different from the prompts tab?"
Dashboard metrics show rolling 7-day averages by default and aggregate across all active prompts. The prompts tab shows individual prompt performance. Both are accurate—just different views of the data.
"What does 'competitive presence' measure exactly?"
Competitive presence shows how often your competitors appear in the same prompt responses where you're tracking your brand. It helps identify where competitors are winning visibility that you're not.
"Is high third-party citation percentage bad?"
No—96%+ third-party citations is completely normal and healthy. AI models heavily favor independent, authoritative sources for credibility. Focus on getting your brand mentioned in those high-authority third-party sources.