Supported Countries and Territories in Scrunch
Scrunch supports geographic targeting in 71 countries. When you configure a country for a prompt, these are the locations you can select.
If a country you need isn't on this list, see Why isn't my country supported? below.
How Geography Works in Scrunch
Geographic targeting determines where an AI search query originates. When you set a country on a prompt, Scrunch runs that query from inside that location, so you see the results a real user in that market would get, including region-specific citations and sources.
Each prompt targets one country. The country field defaults to your brand's country, and you can change it per prompt.
To track the same question across multiple markets, create a separate prompt for each country. For example, run "best running shoes" targeted at the United States and a second prompt targeted at the United Kingdom, then compare them by the country dimension in the Explorer tab.
What geographic targeting is good for:
Tracking how your brand appears in different markets
Comparing AI search results across regions where you operate
Monitoring competitive presence in specific countries
Identifying geographic content gaps in AI responses
Supported Countries
Regions below are for browsing convenience only. They do not affect how data is collected.
Europe (28)
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Sweden, Switzerland, Ukraine, United Kingdom
Asia and the Middle East (26)
Azerbaijan, Bangladesh, Georgia, Hong Kong, India, Indonesia, Israel, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Malaysia, Oman, Pakistan, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan, Tajikistan, Thailand, Turkey, United Arab Emirates, Uzbekistan, Vietnam
South America (6)
Argentina, Brazil, Chile, Colombia, Peru, Venezuela
North America and Central America (5)
Canada, El Salvador, Mexico, Puerto Rico, United States
Africa (4)
Egypt, Morocco, Nigeria, South Africa
Oceania (2)
Australia, New Zealand
Setting a Country on a Prompt
Open the prompt configuration panel (when adding or editing a prompt).
Find the Country field.
Select a country from the dropdown. It defaults to your brand's country.
Save the prompt to begin collecting data from that location.
Different prompts in the same brand can target different countries. A common setup is to run your core prompt set in your primary market, then duplicate a smaller high-value subset into each secondary market.
Why Isn't My Country Supported?
Scrunch enables a country only after confirming that AI search data can actually be collected from that location.
Geographic targeting works by running your prompt from inside the target country. That depends on our collection providers having coverage there, and on the AI platforms themselves serving that market. We validate each country before adding it, rather than listing a country we cannot reliably collect from.
This means the list grows over time as coverage expands. It also means a country being absent is a coverage limitation, not a plan or account restriction. Upgrading your plan will not unlock additional countries, and support cannot enable one on request.
If your target market isn't listed, the recommended approach is to select the nearest supported country in the same region as a directional proxy, and interpret the results accordingly. Your Scrunch contact can help you decide whether a regional proxy is meaningful for your use case.
If you need a specific country, let your Scrunch contact know. Requests inform which markets we validate next.
Data Quality Within Supported Countries
Even in supported countries, data density varies:
AI platform coverage. Not every AI platform operates in every country, so the set of platforms returning data can differ by market.
Language. Prompts perform best when written in the language people actually use in that market. See Languages in Scrunch.
Query volume. Some markets generate less AI search activity overall, which affects how much data accumulates.
If you see limited data in a supported country, check that your prompts are written in a language commonly used there and that the platforms you expect are enabled on the prompt.
Common Use Cases
Multi-market brands. Duplicate your core prompts into each of your top markets and compare citation rate, sentiment, and competitive presence by country in Explorer.
Localization testing. Check whether your localized content actually appears in AI responses for that market. If your French content isn't cited in France-targeted prompts, that's a localization gap worth investigating.
Expansion planning. Before entering a new market, add that country to your competitor-tracking prompts to see how competitors are represented there.
Agency reporting. When managing clients across regions, filter Explorer by country to isolate each client's market performance.
