Scrunch currently supports country-level geolocation. Geographic targeting controls which country responses are collected from and can be set at the brand level with optional prompt-level overrides.

You set your brand's default geography in the AI Context tab under Primary Location. This is the country that Scrunch uses when collecting responses for prompts that do not have a prompt-level country override.

Your brand's Primary Location acts as the default geographic context for all data collection.

When adding or editing a prompt, you can optionally override the brand's Primary Location by selecting a different country for that specific prompt. This allows you to monitor how AI platforms respond differently based on the user's location.

For example, you might set your brand's Primary Location to United States but override individual prompts to collect from United Kingdom, Canada, or Australia to compare how AI responses vary by market.

Geographic targeting impacts which AI responses you see and how your brand appears across different markets. AI platforms often return different results, sources, and recommendations based on the user's location.

Use the Country filter in Explorer and dashboards to segment data by geography and understand how your brand performs in each market you monitor.