The Scrunch Home dashboard is your home base for monitoring how your brand - and your competitors - appear across AI assistants. This guide explains what each key metric means and how to interpret the data.
Key Metrics
Prompts
The number of prompts within the applied dashboard filters.
Note: By default, Scrunch filters the Home dashboard by Non-Branded Only prompts, so the count here may be lower than what you see in your Prompts tab.
Responses
The number of AI-generated responses collected for the prompts within the applied filters.
Presence
What it measures
Presence shows how often your brand is explicitly mentioned in the written AI response for the prompts and filters you have selected.
Presence reflects what a real user actually sees when reading an AI-generated answer across platforms like ChatGPT, Perplexity, Gemini, Meta AI, and others.