Scrunch

Everything you need to know about the AI monitoring metrics you see in your brand's Scrunch Home dashboard

Understanding the Home tab

Learn about the redesigned Home page metrics: Competitive Presence, Top Brands, Citation Rate, and the new AI Readiness tile.

Understanding the Home Page Metrics and Layout

The Shopping tab provides comprehensive analytics for brands whose products appear in AI shopping results. This tool helps you understand how AI platforms recommend your products, track your share of…

Understanding the Shopping Tab

The Keyword Volume Estimator (KVE) tool helps you estimate weekly AI search prompt volume and assess commercial intent for keywords.

Understanding the Keyword Volume Estimator (KVE)

Knowledge Studio turns your internal brand knowledge—from Notion, SharePoint, and uploaded files—into a living, approved source of truth that shapes how AI talks about your brand.

Knowledge Studio

This guide contains a breakdown of the Scrunch Citations tab and how to leverage data on what models are saying and why they’re saying it.

Understanding the Citations Tab in Scrunch

Custom Citation Segments let you group Third Party citation domains into up to three custom categories so you can see which source types are driving AI visibility.

Custom Citation Segments

The Scrunch Site Map is your command center for optimizing your website for AI search. It gives you a complete view of how AI models see and interact with your…

Site Maps

Breakdown of where to export data from Scrunch and what to expect in the results.

Exporting Data from Scrunch

This guide describes how to fine-tune your brand's AI Context Tab in Scrunch to make sure you're monitoring what matters.

Understanding the AI Context Tab in Scrunch

This article explains how geo routing works in Scrunch and how to handle state or city-specific prompts for accurate AI visibility reporting.

Understanding Geographies in Scrunch

Guide to using the Scrunch Optimizer located in the Insights tab.

Understanding the Optimizer in Scrunch

A guide to using AI Search Trends and interpreting the topic, volume, and brand presence data that Scrunch surfaces.

Understanding the AI Search Trends Tab in Scrunch

This article explains how language affects AI responses, what Scrunch supports, and best practices for creating multilingual prompt strategies.

Languages in Scrunch

Learn how to use filters in Scrunch to narrow your data by platform, persona, stage, topic, geography, and more.

Understanding Filters in Scrunch

This article explains how the Scrunch Site Audit tool evaluates your website’s AI visibility.

Understanding the Site Audit Tool in Scrunch

Scrunch Tabs

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