Scrunch names the same measurement in two places: the Explorer picker, which is what you click, and the API field name, which is what you receive back from the Query API. This page lists both for every metric, so a number you see in the product and a number you pull programmatically are always the same number.

Pick a metric in Explorer by its metric first, then its aggregation. The API field name is what the Query API returns for that pair.

Metrics

Every metric available in the Explorer picker, with the API field it resolves to for your own brand. Competitor and sub-brand variants follow the same naming, swapping the brand_ prefix for competitor_ or sub_brand_.

Mention

In Explorer, pick	API field	What it measures
Mentions Rate	`brand_presence_percentage`	Name-mention rate (0-1): share of responses whose text mentions the brand by name (same detection for brand and competitors, directly comparable). Citations of the brand's domain do NOT count. Use brand_citation_rate for that.
Mentions Total Responses	`brand_unique_responses`	Distinct responses mentioning the brand by name.
Mentions Unique Prompts	`brand_unique_prompts`	Distinct prompts with at least one response mentioning the brand by name.

Sentiment

In Explorer, pick	API field	What it measures
Sentiment Average	`brand_sentiment_score`	Sentiment score (0-100) for the brand, over responses that mention it: positive=100, mixed=50, negative=0.

Position

In Explorer, pick	API field	What it measures
Position Average	`brand_position_score`	Positioning score (0-100) for the brand, over responses that mention it: top=100, middle=50, bottom=0.

Rank

In Explorer, pick	API field	What it measures
Rank Average	`brand_avg_rank`	Average first-occurrence mention rank of the brand (1 = mentioned first; lower is better), over ranked appearances only.

Citation

In Explorer, pick	API field	What it measures
Citations Rate	`brand_citation_rate`	Share of responses (0-1) citing at least one source URL owned by the brand. Domain-based; independent of whether the brand is mentioned by name.
Citations Share of Voice	`brand_citation_share_of_voice`	Of responses that cite anything, share (0-1) citing a source owned by the brand.
Citations Total	`brand_citation_count`	Total citations of sources owned by the brand.
Citations Unique Responses	`brand_citation_unique_responses`	Distinct responses citing a source owned by the brand.
Citations Unique Domains	`brand_citation_unique_domains`	Distinct cited hosts owned by the brand (www-stripped).

Citation Mention Rate

In Explorer, pick	API field	What it measures
Citation Mention Rate	`brand_citation_mention_rate`	Share of cited URLs whose PAGE CONTENT mentions the brand (denominator = distinct cited URLs). Not the response-text mention rate.

Influence Score

In Explorer, pick	API field	What it measures
Influence Score	entity-agnostic

Influence Score only computes alongside a breakdown. Without one the chart returns no data.

Share of voice

In Explorer, pick	API field	What it measures
Share of Voice	`brand_share_of_voice`	Mention Share of Voice (0-1): the brand's mentioning responses over the total across the tracked set. Slices sum to 1 (a normalized pie).

Total Responses

In Explorer, pick	API field	What it measures
Total Responses	entity-agnostic

Unique Prompts

In Explorer, pick	API field	What it measures
Unique Prompts	entity-agnostic

Unique Prompts only computes alongside a breakdown. Without one the chart returns no data.

Breakdowns

A breakdown splits a metric into one series per value. You can apply up to 3 at once.

Breakdown	API dimension	What it splits by
Platform	`ai_platform`	AI platform display name (OpenAI, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overview, Google AI Mode, Meta, Grok).
Stage	`stage`	Customer-journey stage display name.
Persona	`persona_name`	Persona name.
Topic	`prompt_topic`	Prompt topic name.
Prompt	`prompt`	Prompt text.
Competitor	`competitor_name`	Competitor name (for mention metrics; see cited_competitor_name for citations).
Citation Domain	`domain`	Cited domain (source grain; only valid alongside citation metrics).
Citation Source Owner	`owner`	Cited-source owner partition: brand, competitor, or other.
Citation URL	`source_url`	Cited source URL (source grain; highest cardinality, one bucket per URL).
Citation Segment	`citation_segment`	Brand-configured citation segment name (plus 'Unsegmented').
Domain Topics	`source_topic`	Topic tag of the cited source's domain (source grain; 'Untagged' when absent).
Content Delivery Status	`content_delivery_status`	Whether AXP is currently serving optimized content for the cited page. Four buckets, checked in order: 'na_third_party' (the cited page isn't the brand's own site at all), 'control_group' (manually excluded as a deliberate baseline, technically also not-optimized, tracked separately; wins over 'optimized' if both apply), 'optimized' (AXP-deployed), or 'not_optimized' (the brand's own page, neither of the above).
Sub-brand	`sub_brand_id`	Sub-brand ID.
Country	`country`	Geography (country code).
Tag	`tag`	Prompt tag.
Position bucket	`position_bucket`	Where the brand appears within the response: top, middle, or bottom.
Sentiment band	`sentiment_band`	Brand sentiment band of the response: positive, mixed, negative, or none.
Rank	`rank`	First-occurrence mention rank within the response (integer; 1 = mentioned first).

Filters

Filters narrow the responses a metric is computed over. You can apply up to 8 at once.

Filter	API dimension	What it filters on
Platform	`ai_platform`	AI platform display name (OpenAI, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overview, Google AI Mode, Meta, Grok).
Stage	`stage`	Customer-journey stage display name.
Branded query	`branded`	Whether the prompt names the brand (boolean; 'false' selects non-branded prompts).
Sub-brand type	`ownership`	Sub-brand ownership scope ('own' / 'competitor'), usable in filters[] only; scopes sub_brand_* metrics.
Search enabled	`ai_platform_search_enabled`	Whether the platform ran with web search enabled (boolean).
Position bucket	`position_bucket`	Where the brand appears within the response: top, middle, or bottom.
Sentiment band	`sentiment_band`	Brand sentiment band of the response: positive, mixed, negative, or none.
Persona	`persona_name`	Persona name.
Topic	`prompt_topic`	Prompt topic name.
Prompt	`prompt_id`	Prompt ID.
Country	`country`	Geography (country code).
Tag	`tag`	Prompt tag.
Competitor	`competitor_name`	Competitor name (for mention metrics; see cited_competitor_name for citations).
Source Type	`source_type`	Cited source ownership class: brand, competitor, or other.
Citation Segment	`citation_segment_id`	Citation segment ID, usable in filters[] only, not as a breakdown.
Citation URL	`source_url`	Cited source URL (source grain; highest cardinality, one bucket per URL).
Citation domain	`domain`	Cited domain (source grain; only valid alongside citation metrics).

Filter values that read differently in the API

A few filter options are labelled for readability in the product and stored under a different value. When you filter through the API, send the stored value.

Filter	Shown in Explorer	Sent to the API
Platform	ChatGPT	`OpenAI`
Platform	Copilot	`Microsoft Copilot`
Platform	Meta AI	`Meta`
Branded query	Branded	`true`
Branded query	Unbranded	`false`
Sub-brand type	Brand	`own`
Search enabled	Search-enabled	`true`
Search enabled	Model-only	`false`
Sentiment band	Unclear	`none`
Source Type	Maps card	`map`
Source Type	Shopping card	`shopping`

Limits

Up to 5 metrics in one view.
Up to 3 breakdowns at once.
Up to 8 filters at once.

Metrics available through the API only

These are returned by the Query API but are not in the Explorer picker, usually because they aggregate across every tracked entity rather than one you select.

API field	What it measures
`responses`	Total responses (count of distinct observations).
`unique_prompts`	Distinct prompts with at least one response.
`citation_rate`	Share of responses (0-1) citing at least one source URL of any owner. Domain-based; independent of whether any tracked entity is mentioned by name.
`citation_count`	Total citations of sources of any owner.
`citation_unique_responses`	Distinct responses citing a source of any owner.
`citation_unique_domains`	Distinct cited hosts of any owner (www-stripped).
`citation_unique_response_domains`	Distinct (response, domain, owner) triples citing a source of any owner. A response citing one domain under 4 URLs counts once, but a response citing 6 domains counts 6. The legacy Citations page's composition grain, so an owner or domain breakdown reconciles with that page exactly. Only meaningful alongside a domain-grain dimension: under a source_url or source_topic breakdown the rows fan out and slices no longer sum to this total.
`weighted_index`	Influence Score for a cited source: (citations of the source / total citations in the group) x distinct prompts citing it. Only meaningful with a domain or source_url breakdown; entity-agnostic.

Scrunch Metrics Reference: Explorer Names and API Fields