Overview of Brand Statuses
In Scrunch, brands can be assigned one of three statuses:
Customer: Indicates an active customer account.
Prospect: Used for demo or evaluation purposes.
Archived: Represents inactive or no longer relevant brands.
These statuses control whether Scrunch actively collects new data for the brand. Changing a brand's status immediately affects data collection, and some changes cannot be easily reversed.
Data Collection for Each Status
Customer
Brands with the Customer status benefit from ongoing data collection. Scrunch continuously gathers responses to provide up-to-date insights for the brand.
Prospect
For brands set to Prospect status, data collection occurs only once. Scrunch collects responses for a single cycle to populate the dashboard for demo or evaluation purposes. After this initial collection, no further data is gathered.
Important: Once the initial collection cycle completes for a Prospect brand, data collection stops permanently unless you upgrade the brand to Customer status. To resume data collection, change the brand status to Customer in the brand settings.
Archived
Archived brands do not receive any new data collection. This status is typically used for brands that are no longer active or relevant.
Important: Archiving a brand immediately stops all data collection. Existing data remains accessible in the platform, but no new responses will be gathered unless you reactivate the brand by changing its status back to Customer.
Implications for Account Management
Customer Status
Ideal for brands requiring continuous insights and regular updates.Prospect Status
Suitable for short-term evaluations or demonstrations. Remember that data collection stops after the initial cycle.Archived Status
Helps maintain a clean and organized account by deactivating irrelevant brands. Use this when you no longer need active monitoring for a brand.
By understanding these statuses, you can better manage your brands and ensure that data collection aligns with your business needs.
Archived Prompts and API Results
In addition to brand-level archiving, individual prompts can be archived separately. Archived prompts are filtered out of API results, even if the brand remains active.
If you encounter missing data in API responses or the platform, check both the brand status and the status of individual prompts. You may need to reactivate prompts to see their data again. For more information on managing prompts, see How to Add Prompts in Scrunch.
Troubleshooting Missing Data
If you set up prompts but see no responses after several days:
Check the brand status. If it is set to Prospect and the initial collection cycle has already completed, change the status to Customer to resume data collection.
Check if individual prompts have been archived. Archived prompts do not appear in API results or in some platform views.
If the brand was recently archived, reactivate it by changing the status back to Customer.
For additional help with data collection issues, see the Data FAQs or Frequently Asked Questions.