The Citations table lists every page AI cited when it answered the prompts you track, in the date range you pick. Each row is one page. Click a row to open its details.
Pick a date range
The date picker is the first thing in the filter bar. Choose 7D, 30D or 3M, or Custom to pick two dates. It starts on the last 30 days.
The Targeted and Placed views list your targets whatever the date range. A target AI didn't cite in the range says Not cited in this window.
Choose a view
The View menu sets the filters and the sort for a common question. The button shows the view you're on, for example View: Top opportunities.
All citations: every page AI cited in this date range.
Top opportunities: third-party pages that don't name you yet and are easiest to win. These are pages you haven't targeted, with 4 or more stars, sorted by Winnability.
Publications with no relationship: sites whose cited pages don't name you, and that you've never sent anything to. One row per site.
Fact issues: pages that say something your approved facts contradict. It shows up once fact check is set up.
Targeted: every page you've targeted.
Placed: targets that now name you or have fixed the wrong fact, newest first.
Change a filter and the button says View: Custom view.
Read the columns
Hover a column header to see what it means. The ones to know:
Influence Score: how reliably the page appears when the prompts citing it run, times how many prompts those are. The bar compares each page with the others on this page of results.
Winnability: how readily the page could be edited to name you, from 1 to 5 stars. It comes from who the page names, what kind of page it is, and when it was last updated. Hover the stars to see why, for example Names competitors, not you. It isn't a probability. Not scored means Scrunch hasn't read the page yet.
Mentioned on page: who the page itself names. Competitors only is your opening.
Owner: Your brand, Competitor or Third party.
Fact checked: what the page says about you, checked against your approved documents.
Reachable: whether the page offers a way to reach its author (Author), only the site (Site only), or None.
Status: where the page stands as a target.
Some columns start hidden, like Owner, Mentioned on page and Reachable. To show them, open the ⋯ menu above the table and choose Columns. Click a column header to sort by it.
Filter the list
Click Filters to filter by status, who the page names, page type, fact check, author, Winnability, topic, platform and more. Each one you set stays on the bar, and Clear all removes them.
To find a page by its address, type in Search above the table.
Group by page, domain or topic
Group by above the table changes what each row is:
Page: one row per cited page. This is the default.
Domain: one row per site, with its cited pages, how many of them name you, its most-cited author, and your targets there. Click a site to see its pages. A Domain chip stays on the filter bar until you clear it.
Topic: one row per topic of the prompts that cited the pages, with your active targets in each. A page cited for prompts in several topics counts in each, so topics overlap.
Filters that only make sense for single pages are cleared when you group by domain or topic.
Share what you see
Everything you set is saved in the page's address: the date range, view, filters, grouping, sort, and an open details panel. Copy the address from your browser and send it to a teammate, and they'll see the same thing.
Page details
Click a row to open the page's details on the right. Click ↗ next to its address to open the page itself in a new tab.
The tiles show its Influence Score, Winnability, Prompts, Responses, Platforms and Owner.
Prompts that cited this page lists the prompts whose answers cited it. Click a prompt to see the latest response that cited the page.
What this page says about you shows the fact check, on pages you don't own that name you.
For a target, the details also hold the email, the brief, contacts and tracking.
If Content Generation is on for your brand, the ⋯ at the end of a row offers Draft your own: a page on your own site for the prompts that cite this one.