Starting a draft
You see | What it means | What to do |
You do not have permission to generate content for this brand. | Only brand admins, and members with content editor access, can start drafts. A brand admin gives that access in Configure → Site Optimization → Content editors. | Ask a brand admin to give you access. |
This brand has no website set… | Scrunch needs your website to build the page's address. | Add the website in brand settings, then try again. |
This prompt has no topic yet. | Drafts are written for a topic. | Add the prompt to a topic in Configure → Prompt Templates, then try again. |
This prompt is paused or archived. | Scrunch only drafts for prompts you're tracking. | Resume the prompt in Configure → Prompt Templates. |
This topic has no prompts you track left to write about. | The topic has no prompts you're tracking. | Add or resume a prompt in the topic in Configure → Prompt Templates, or choose another topic. |
We couldn't start writing this draft. | Something went wrong before writing began. | Try again. |
This draft is already being written. | Someone already started writing this draft. | Wait for it to finish. |
While a draft is written
You see | What it means | What to do |
Writing failed, and the draft says This generation stopped without finishing, so nothing more will arrive. | The draft stopped partway, and nothing more will arrive. | Open it and choose Start again. |
Writing failed, and the draft says Generation failed | Something went wrong while writing. | Open the draft and choose Generate again. If it fails again, contact your Scrunch team. |
Only brand admins and content editors can start a draft again. Everyone else sees the button grayed out. On a failed draft, the message reads Something went wrong while writing this draft.
Scores and checks
You see | What it means | What to do |
Nobody is cited for these prompts yet | AI doesn't cite any page for these prompts yet, so there's nothing to compare with. | Nothing. The draft is still yours to use. It just has no score. |
Not checked yet | Scrunch hasn't checked yet whether a page on your site answers these prompts. | Nothing. You can still draft for them. |
We could not read the pages we benchmark against | The cited pages couldn't be read, so there's no score. | After you edit the page, choose Rescore page from the ⋯ menu to try again. |
The claim check didn't finish | Some claims weren't checked against your sources, for example on a page with more than 40 claims. | Read the claims yourself before you publish. |
Voice not checked | No voice guide with words to avoid was ready when the draft was written. | Set up your voice guide for future drafts. |
The rescore didn't finish. | Rescoring your edits failed. | Choose Rescore page again. |
Reviewing and editing
You see | What it means | What to do |
Couldn't read that page. | Scrunch couldn't open the source page you added. | Choose Paste the passage instead and paste the text that states the claim. |
This draft was changed elsewhere, so your edits can't be saved here. | Someone else saved the draft, for example in another tab. | Copy the page from Export so you don't lose your edits, then reload. |
Scrunchie couldn't suggest a change. | The edit request didn't go through. | Try again, or reword the request. |
That's too much to change at once. or This page is too long for Scrunchie to read whole. | The request, or the page, is too big for Scrunchie to handle in one go. | Select a smaller passage and ask about that. |
FAQ
Does Scrunch publish the page to my site?
No. You export the page and publish it in your own CMS. Then choose Mark as published and add the page's address. See Export and publish.
Can I write about something I don't track yet?
Drafts are written for the prompts you track. To write about something new, add a prompt for it in Configure → Prompt Templates, then start a draft from it. The prompt needs a topic first (topics are in Configure → Prompt Organization).
Where do the facts in a draft come from?
Only from Knowledge Studio documents someone on your team has approved, your brand description, and any note you add when you start the draft. Anything else is flagged for you to check.
Why is my Selection score below 50%?
50% means even with the pages AI cites today. Below 50%, those pages are still more likely to be chosen. Add what they don't have, like your own data, customer stories, and numbers, then rescore.
Can I undo my edits?
Use Reject on any suggestion you don't want. To start over, choose Revert to the written draft from the ⋯ menu.
Who can delete a draft?
Brand admins, and members with the Editor brand role. Content editor access alone isn't enough. Deleting removes the draft from Content Generation. It doesn't change anything on your site.